The purpose of the FizzPop demo is to show envoii as a marketing tool. In this example, the product is called "FizzPop" and the envoii object is available for customers to "adopt" from the company's website or from an email by dragging it onto their desktops. The following list outlines some of the possible marketing uses and benefits:
- Brand loyalty. Customers are constantly reminded of the brand because of the FizzPop object on the desktop and are encouraged to share the FizzPop brand by emailing it to their friends.
- Promotions/Contests. The envoii object may be used to for promotional purposes. For instance, "click here to see if you have won a prize"
- Viral Marketing. The novelty of the envoii object and ease of distribution encourages viral marketing
- Personalized Marketing. The FizzPop object may be personalized to fit the individual customer.
To stop the demo, right-click on the Envoii icon in your system tray and choose Exit.